Over the weekend, Apple began testing a new lottery-style system in Hong Kong that lets customers sign up for a chance to get a reservation for an iPhone 4S, replacing there previous purchase system that would come online briefly and let anyone who was online at Apple.com to grab a reservation spot. The new lottery system will allow buyers to have three hours each day (9am – 12pm) to place a request for a specific iPhone model.
Customers who are selected will receive an email by 9pm that evening with instructions on picking up their iPhone at a specific time the following day. The Apple Store IFC Mall in Hong Kong has since halted sales to walk-in customers, deferring all local customers to the new system.
Check out this video of one the many crazy iPhone 4S lines in Hong Kong: