The launch of Apples iPhone 4s in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.
The measurement firm announced that 60 percent of consumers who bought a handset over the past three months chose a smartphone instead of a feature phone.
They say that a slowing Android lead is mirrored by MilleniaMedia, which tracks operating systems used to request mobile advertising. In December, requests from iOS-based devices steadily rose from October’s 28 percent to 30 percent in November. By contrast, mobile ad requests from Android-based devices slid from 56 percent in October to 50 percent in November.
The numbers appear to indicate as more mobile consumers move from standard feature phones to more powerful smartphones, Apple grows stronger. ChangeWave Researchfound that half of smartphone buyers said they will pick the iPhone. Along with more U.S. carriers, the iPhone is also becoming available in more countries, further eroding Android’s lead.